after setting the best three-quarter report since its listing, on the evening of December 26, "king of African mobile phones" transmission holding (688036.SH) announced its 2023 performance forecast early.

According to the announcement, Transmission Holdings expects to achieve operating income of about 62.122 billion yuan in 2023, an increase of about 15.526 billion yuan over the same period last year, and a year-on-year increase of about 33.32 percent.

It is estimated that the net profit attributable to the owners of the parent company in 2023 will be about 5.493 billion yuan, an increase of about 3.009 billion yuan over the same period of the previous year, and a year-on-year increase of about 121.15.

It is estimated that the net profit attributable to the owners of the parent company after deducting non-recurring gains and losses will be about 5.01 billion yuan in 2023, an increase of about 2.8 billion yuan over the same period of the previous year, and a year-on-year increase of about 126.73.

And based on the peak performance since the company went public in 2021, the three figures also grew by 25.72, 40.52 and 60.99 per cent, respectively, in 2023.

It is worth noting that in the third quarter of 2023, Chuanyin Holdings achieved operating income of 17.993 billion yuan, an increase of 39.23 year-on-year; net profit attributable to shareholders of listed companies was 1.783 billion yuan, an increase of 194.86 year-on-year, and both data reached record highs. Based on this calculation, the company's revenue in the fourth quarter of this year was 19.099 billion yuan, but the net profit in 1.609 billion yuan fell from the third quarter.

Regarding performance improvement, Transsion Holdings said that the company continued to explore emerging markets and promote product upgrades, and overall shipments and sales revenue increased; at the same time, benefiting from product structure upgrades and cost optimization, the overall gross profit margin increased. The corresponding gross profit increased.

The interface news reporter noticed that as the "king of Africa" in the mobile phone field, in the global smartphone market downturn, the surge in the performance of Transsion Holdings is inseparable from the first turn of the African market.

On December 19, the market research organization Canalys issued a document stating that in the third quarter of 2023, smartphones in Africa achieved a strong recovery for two consecutive quarters. Despite a challenging macroeconomic environment, increased import restrictions, and volatile exchange rates in several key markets, smartphone shipments in the region increased by 12% year-on-year to 17.9 million. Among them, Transsion Holdings maintained its leading position, up 9% year-on-year, firmly grasping 48% of the market share.

according to IDC's global mobile phone quarterly tracking report, in the third quarter of 2023, the share of transmission in the global mobile phone market was 14.6, ranking third; the share of transmission intelligent machines in the global market was 8.5, ranking fifth. At the same time, Transsion ranked first in smartphone shipments in Africa, Pakistan, Bangladesh, and the Philippines, and India ranked sixth in smartphone shipments.

According to the forecast of global smartphone shipments in the "Smartphone 360 Report" Research in Counterpoint, global smartphone shipments are expected to decline by 5% year-on-year in 2023 to 1.2 billion units, the lowest level in the past decade. However, shipments in the fourth quarter of this year will increase by 3% year-on-year to 0.312 billion units.

From the regional market, shipments in North America and Europe are expected to be the same as last year. However, emerging markets such as China and the Middle East and Africa, India and other emerging markets have successfully reversed the decline and will become the new growth engine of the smartphone market from the fourth quarter of 2023.

Counterpoint expect smartphone shipments to grow 3% YoY in 2024, showing a relatively healthy trend. The recovery is expected to be largely concentrated in emerging markets against the backdrop of increased consumer confidence and macroeconomic improvement in emerging markets.

Previously, Transcom Holdings said in an institutional survey that the company's products and services are mainly concentrated in emerging market countries such as Africa, South Asia, Southeast Asia, the Middle East and Latin America. At present, emerging market countries are still in the market development trend of "switching from functional machines to smart machines". On the whole, the penetration rate of smart machines in emerging market countries is relatively low compared with North America, Western Europe and mature Asia Pacific developed economies and China, function-for-smart phones remain an important factor driving the growth of the smart phone market in emerging markets.

Chuanyin Holdings pointed out, "On the one hand, emerging market countries are still in the market development trend of'switching from functional phones to smartphones'. Functional phones still occupy a high market share, and the market penetration rate of smart phones is relatively low., There is even a certain proportion of the population who have not yet used mobile phone equipment. With the improvement of the level of economic development and per capita consumption capacity, under the general trend of the development of mobile phone intelligence, the smartphone market in emerging markets has greater potential. On the other hand, Transsion continues to" go out of Africa ". In addition to South Asian countries, it is also expanding outward to promote the development of the company's mobile phone business."

on December 27, transmission holdings rose more than 1% in early trading.