on the evening of January 3, zhongke lanxun (688332) disclosed its performance forecast. the company expects to realize its operating income of 1.43 billion yuan to 1.45 billion yuan in 2023, up 32.42~34.27 year on year. Net profit was 0.24 billion yuan to 0.26 billion yuan, up 70.34~84.53 year on year, and non-net profit was 0.16 billion yuan to 0.18 billion yuan.

Talking about the substantial increase in performance, Zhongke Lanxun said that during the reporting period, the company continued to promote technology upgrades, optimize product structure, and vigorously promote the application of Xunlong series in terminal brand products, and the sales ratio continued to increase. At the same time, the company actively responds to customer needs, while continuously improving product noise reduction, protocol, power consumption and other performance, while optimizing chip area as much as possible to improve cost performance; the company has established a long-term and stable in-depth cooperative relationship with upstream suppliers. In 2023, stock will be increased quarter by quarter to cope with the growth of downstream market demand and new product stock demand, and to ensure sufficient production capacity supply.

In addition, Zhongke Lanxun said that the sales amount of the company's audio products grew faster, benefiting from the continuous volume of the company's Xunlong series of products, the growth of the foreign TWS headset market in India and Africa and the recovery of the domestic market. For some of the larger growth market segments, the company launched smart wearable chips and other products, downstream application scenarios and customer range also expanded, while helping the company's profitability and gross profit improvement. Based on Bluetooth, WIFI two connections, deep-cultivated wireless audio field at the same time, the extensive layout of IoT, AIoT field, seize the Internet of Things, artificial intelligence and other downstream emerging market development opportunities, layout to cultivate emerging markets.

Zhongke Blue News was listed on the board on July 15, 2022. It is mainly engaged in the research and development, design and sales of wireless audio SoC chips, and gradually formed a product architecture based on eight product lines such as Bluetooth headset chips, Bluetooth speaker chips and smart wearable chips. At present, the company's products have entered the millet, magic, transmission, charm blue, rambler, Beisi, Philips, NOKIA, Motorola, Himalayas, Wal-Mart, science and technology, TCL and other terminal brand supply system.

Recently, China Science and Technology Blue News has attracted the attention of institutional investors. Wind data shows that in the past three months, China Science and Technology Blue News has received 10 events and a total of 120 institutional investors have come to investigate.

zhongke lanxun said that the company's current shipments are stable, and research and development projects and new product promotion are progressing in an orderly manner. Relying on its existing business, the company will actively expand Bluetooth and WIFI application scenarios, maintain healthy and sustainable growth in performance, and continue to create value for shareholders.

Talking about the research and development plan, Zhongke Lanxun said that the company continued to increase investment in research and development, consolidate the advantages of technology research and development, strengthen the recruitment of research and development personnel, the number of research and development personnel, other research and development materials investment are growing rapidly. However, the company will carry out human resource planning according to development needs, steadily cultivate high-quality talents, and the cost rate will remain within a reasonable range.

in terms of revenue share, zhongke lanxun said that in the first three quarters of 2023, the revenue share of the company's xunlong series products increased. first-line mobile phone brands millet and realme all use company chips for earphone products. second-line brand customers are also continuously expanding, and the revenue share continues to increase.