according to the news of southern client on March 5, in 2023, the global smartphone market continued to decline, but a Chinese manufacturer grew against the trend, with annual revenue exceeding 62.3 billion yuan, achieving a net profit increase of more than 100 percent, and its market share also occupied the fifth place in the world.

this mobile phone manufacturer is a voice holding company known as "blossom inside the wall and fragrance outside the wall". it owns three major mobile phone brands: TECNO, itel and Infinix. Different from other domestic mobile phone manufacturers, Chuanyin Holdings regards overseas markets as its base camp, focusing on emerging markets such as Africa and South Asia, and has achieved impressive results, becoming a low-key mobile phone production giant.

"African mobile phone king" shipments soared against the trend

Transmission Holdings was officially listed on the SSE's CRE Board on September 30, 2019. On the evening of February 21, 2024, Chuanyin Holdings (688036) released its 2023 annual performance bulletin. The company achieved total operating income of 62.392 billion yuan for the whole year, an increase of 33.9 percent over the same period last year; net profit of 5.503 billion yuan, an increase of 121.55 percent over the same period last year; non-net profit of 5.068 billion yuan, an increase of 129.36 percent over the same period last year; and basic earnings per share of 6.84 yuan.

performance bulletin of transmission holdings (source: screenshot of announcement)

Transmission Holdings is a mobile phone manufacturer specializing in overseas markets, mainly sold to emerging markets such as Africa and South Africa, and is known as the "King of African Mobile Phones. Transparent Holdings owns mobile phone brands TECNO, itel and Infinix, digital accessory brand Oraimo, household appliance brand Syinix and after-sales service brand Carlcare.

according to the global smartphone market data released by Canalys in the fourth quarter of 2023, transmission holdings shipped 28.2 million smartphones in the fourth quarter, up 68.6 percent from the same period last year, jumping to the fourth place in the global smartphone market for the first time, with a market share of 9 percent, up 3 percentage points from the fourth quarter of 2022. In 2023, the total global smartphone shipments were 1.1 billion, a year-on-year decrease of 4%. Transcom accounted for 8% of the market share, ranking fifth.

Mobile Phone Market Shipment Analysis (Source: Securities Times)

According to IDC, Transmission Holdings achieved strong growth in the second half of 2023 due to rapid growth in emerging markets. According to IDC data, in the third quarter of 2023, Transparent Holdings ranked first in smartphone shipments in Africa, Pakistan, Bangladesh, and the Philippines. According to Canalys data, Transmission Holdings achieved 40% year-on-year growth in the African market in the third quarter of 2023.

Transsion Holdings said in a survey conducted by institutional investors that the company's products and services are mainly concentrated in emerging market countries such as Africa, South Asia, Southeast Asia, the Middle East and Latin America. These emerging markets have a population base of more than 4 billion and are still In the market development trend of "switching from function machine to intelligent machine.

Behind the low-key mobile phone giant is a low-key Zhejiang businessman

Compared with other mobile phone manufacturers, Transsion is not only low-key, but also founder Zhu Zhaojiang, who rarely appears in media reports.

Zhu Zhaojiang was born in Zhejiang in 1973 and used to work for waveguide mobile phones. Compared with the brand name, everyone may be more familiar with the slogan of waveguide mobile phones: waveguide mobile phones, fighter planes in mobile phones.

In 1996, the fifth year of the establishment of Waveguide, Zhu Zhaojiang, who graduated from Nanchang Hangkong University with a major in mechanical and electronic engineering, entered Waveguide. He started as a small salesman selling pagers and was promoted to the chief representative of Waveguide North China.

In 2003, he was appointed Executive Deputy General Manager of Waveguide Sales. He offered to develop international business and took the team through more than 90 countries and regions.

in 2006, Zhu zhaojiang resigned from waveguide and founded transmission. A year later, Transsion began testing the waters in Africa. Unexpectedly, after more than 10 years, Transsion accounts for nearly half of the African mobile phone market.

"The essence of business is whether your product or service really produces value to consumers, is accepted and loved by consumers." This is what Zhu Zhaojiang said.

Zhu Zhaojiang (data map)

Zhu Zhaojiang introduced why Chuanyin Holdings has a firm foothold in overseas markets. He said that companies must understand the needs of consumers. He said: "African consumers have different habits from Chinese consumers. If they treat Chinese consumers The characteristics of manufacturing mobile phones will definitely not work in the African market."

Africans have dark skin, so in low light, the photos taken are either overexposed or underexposed. Transmission Holdings has solved this problem through technology research and development.

africans love music and dance. they have developed a special music mobile phone and given away customized headphones. In some parts of Africa, there will be a shortage of electricity. Transfar has equipped mobile phones with large battery capacity and "rocket charging" technology. It can be used for 7 hours as long as it is charged for half an hour, and mobile phones can easily stand by for more than half a month.

Zhu Zhaojiang's hometown is in Xikou, Fenghua, Zhejiang Province. The villagers said that Zhu Zhaojiang was "very low-key". "A few years ago, he was already quite rich, but every time he returned to Fenghua, he drove an Audi A4. His father was also very low-key. He usually rode a bicycle, and their old house in the village was quite ordinary."

Has explained why you chose overseas emerging markets

Transmission Holdings has responded to questions about why the company chose overseas emerging markets as its target market.

Transmission Holdings said that it has insight into the huge potential of these emerging markets: Take Africa as an example. At the beginning of Transmission, the development of China's mobile phone industry has been relatively perfect, and the penetration rate of mobile phones is relatively high. But in Africa, the mobile phone industry is still in its infancy.

Transmission Holdings believes that compared with other regions, the African market has unique advantages in developing mobile Internet services. "First of all, Africa has skipped the PC era and entered the mobile Internet era directly, with many novel mobile Internet products and services able to jump to the market and startups promising. Secondly, the average age of the African population is very young and is in the process of urbanization. Young, urbanized users are very conducive to the formation of new consumption habits, and the market's acceptance of new things and willingness to pay is growing rapidly."

"On the whole, with the improvement of the level of economic development and per capita consumption capacity, under the general trend of the development of mobile phone intelligence, the smartphone market in emerging markets has greater potential." Transonic Holdings said.

JIMU News Comprehensive Beijing News, Securities Times, Securities Daily, Hangzhou Net, Southern Client

(source: extreme eye news)