At present, the 2024 Beijing International Automobile Exhibition is in full swing at the China International Exhibition Center. In this high-profile industry event, Hongqi Automobile's Golden Sunflower Concept Car made its debut. With its unique design concept, innovative technology and exquisite vehicle appearance, it has attracted widespread attention from home and abroad.

it is reported that the concept car is equipped with the on-board canopy projection of guangfeng technology (688007.SH), the first listed company of science and technology innovation board, aiming to provide users with a more entertaining and personalized driving experience.

Red Flag Golden Sunflower Concept Car Appears at Beijing Auto Show

According to official information, Golden Sunflower, as a sub-brand of Red Flag, represents the full blend of top craftsman's artistic spirit and five thousand years of Chinese civilization. The new concept car of Golden Sunflower, which debuted this time, not only interprets cultural classics and inherits red flag genes, but also integrates forward-looking technology and top craftsmanship, fully meeting all the imagination of future users of ultra-luxury brands.

Red Flag Golden Sunflower Concept Car

The on-board canopy projection system carried by the concept car uses ALPD semiconductor laser light source technology originally created by Light Peak Technology, which greatly enriches the driving experience. In appearance, the canopy maintains the integrity of large-size glass, provides a wide field of vision for drivers and passengers, and enhances the lighting effect of the vehicle. However, when the viewing mode is started, only one key operation is required, and the sky screen can be skillfully transformed into a "projection giant screen", creating an immersive viewing experience or adjusting the atmosphere in the car. Without additional configuration of a large LCD screen, the sky screen can enjoy the cinema-like viewing effect of the giant screen while retaining the light transmission property of the glass.

Compared with the traditional car canopy, the on-board canopy projection system of Guangfeng Technology realizes seamless switching between real scene and virtual scene. Users can freely choose the viewing mode, atmosphere mode or maintain the real scene vision according to their needs, thus enriching the visual experience of drivers and passengers. More importantly, the application of this technology has left more room for innovation in automotive interior design, which has significantly improved the sense of technology and luxury of vehicles, and will become a highlight in future automotive design.

Red Flag Golden Sunflower Concept Car

At present, the competition in the smart car market is becoming more and more fierce, and car companies are facing the challenge of standing out from many similar products. In this context, the differentiated design of intelligent cockpit has become a key market strategy for car companies. As the market's desire for innovative technology continues to heat up, consumers' expectations for intelligent car experience are also increasing. In this trend, innovative highlights such as vehicle canopy projection technology have become an important means to attract consumers' attention.

The appearance of the Red Flag Golden Sunflower concept car not only shows the rise and strength of Chinese automobile brands to the world, but also reflects that while Red Flag inherits the classic elements of the brand, it actively integrates modern technology and innovative thinking, and brings consumers more Diversified and personalized choices show the world the innovation ability and development potential of China's automobile industry.