economic observation network reporter ye xinran on June 16, the former manager of the brand "quadi" under huaxi biotechnology co., ltd. (hereinafter referred to as "huaxi biology", 688363.SH) posted a video on trembles and little red book saying that he was bullied by 30 billion listed companies in the workplace. In the video, Zhiguan said, "On May 16, Quadi's official customer service number blatantly spread a rumor among all the Quadi dealer groups that the reason the agent paid the money and didn't ship it to their agent was because I had the money. The reason why they didn't reward their agents was because the third-party company was my relationship and I had them write it off."

Zhifanfan said that he and his family suffered from online violence because of the remarks made by Quadi's official customer service number. subsequently, zhifanfan released a circle of friends, in which he wrote: "huaxi biology can't find out if it doesn't deliver the goods after receiving the payment from the agent? are you all decorations for the annual audit and weekly report? the growth in the first three quarters will be killed?"

zhi fan fan went on to say in the video that the day after the circle of friends was distributed, the agent's goods and sales rewards were distributed. similar coincidences have happened countless times in his six years in huaxi.

Zhi Fan revealed that she would formally sue Huaxi Biology and demand a public apology and clarification of the facts.

Quadi was established in 2018. Quadi's official website introduced that it is a high-end hospital line skin care brand under Huaxi Biology, which focuses on "freezing age" and "anti-aging. Quadi's single product is priced at 400 yuan -500 yuan, which is a high price band among domestic brands.

zhifanfan told the media that Zhao Yan, chairman of huaxi biology, had the initial idea of quadi on whether he could compete with top international anti-aging brands such as Guerlain and Leponi from the technical level. The birth of Quadi was "experimental". According to the previous introduction of Zhifan, Quadi's earliest team, plus her, had only four people.

At the component level, Quadi compounded the core new materials developed by himself, such as super-active hyaluronic acid, light age factor, ergothioneine EGT and other active substances, to achieve soothing, repair and anti-aging effects.

from 2020 to 2022, Quadi will step into the fast track of development, achieving revenue of 0.391 billion yuan, 0.979 billion yuan and 1.368 billion yuan respectively, and will enter the 1 billion brand club in three years.

It was Li Jiaqi who helped Quadi achieve a large-scale breakthrough. In 2020, Quadi entered the Li Jiaqi studio, Li Jiaqi first introduced the Quadi acne type of products, according to the branch of the previous account, this product in Li Jiaqi studio "sold out". Later, Quadi's second throw essence was put on the shelves in Li Jiaqi's studio. It is reported that during the "Double Eleven" in 2022, Quadi's total sales in Li Jiaqi's studio reached 0.334 billion yuan, accounting for 94.6 of the total sales of Quadi's Tmall flagship store that month and 30% of the annual sales.

as the person in charge, branches and branches have been actively "bringing goods" to quadi. Previously, Zhifanfan would introduce himself as the founding director of Quadi on his tremolo account, interpret the industry from the perspective of professional skin care raw material experts, and set up a live broadcast to "bring goods" Quadi.

however, in March this year, branches and branches suddenly published a review of their work in huaxi biology on their tremolo account. at the same time, they wrote "time is silent, there is a time to gather and disperse, time is not urgent, and each has its own place to return". At that time, many netizens speculated in the tremolo comment that the branches were forced to leave their jobs. At that time, Zhifan also responded to Qingyan and said, "Our founders were collectively resigned".

Shortly afterwards, Huaxi Bio's core technical staff left their jobs. On April 2, Huaxi biological announced that Ma Shouwei, the former core technical personnel of the company, resigned from the company for personal reasons. After his resignation, he will no longer hold any position in the company and its subsidiaries.

data show that before joining Huaxi Biology, Ma Shouwei worked in the research and development centers of Unilever and L 'Oré al. In October 2020, Ma Shouwei joined Huaxi Bio, mainly responsible for basic formulation technology and functional product formulation research and development.

A series of events have triggered speculation and doubts about the problems in the internal management of Huaxi Biology.

at the same time, huaxi biology handed over its 2023 report card with negative growth in revenue and profit. In 2023, Huaxi Bio achieved revenue of 6.076 billion yuan, down 4.45 percent from the same period last year, and net profit attributable to 0.593 billion yuan, down 38.97 percent from the same period last year.

Quadi's functional skin care business achieved revenue of 3.757 billion yuan, down 18.45 percent year-on-year, and its share of total revenue fell to 61.84 percent from 72.45 percent in 2022.

in response to the video of branches and branches, the reporter contacted branches and branches and called Huaxi biology at the same time. as of the time of publication, no reply has been received.