Recently, some netizens placed an order for No. 9 electric motorcycles for 300 yuan in Douyin local life, which caused heated discussions.

On November 15, Nine Company (689009) issued an official response to the incident. It said on Weibo that the incident was caused by the price setting mistake of the e-commerce operation colleague. Nine Company apologizes for this, and promises to all the nearly 500 users who took a picture of this product link that according to the original platform timeliness before November 30, 2024 (inclusive), each account ID can pick up 1 car at the order price of 300 yuan.

In this regard, the reporter of Securities Times E Company contacted the relevant person in charge of No. 9 Company. The person responded, "During the Double 11 promotion, the company's relevant staff made a mistake in the operation of the Douyin platform, and 300 yuan was originally a deposit for the purchase of a car, but the staff did not mark it, resulting in this incident, and it is expected that there will be nearly 500 orders, with an overall loss of about 2 million yuan." For related orders, the company takes the user as the core and will carry out the pick-up procedures normally according to the order price. ”

Company Nine apologized

On November 15, Nine Company posted a statement on Weibo about the problem of "unable to write-off" the No. 9 electric vehicle ordered for 300 yuan. According to the article, recently, the company has received feedback from some users about "being rejected after placing an order for No. 9 electric motorcycle M95c+ for 300 yuan on the Douyin local life platform". After verification, the problem was caused by the setting error of the e-commerce operation student. In this regard, Nine Company would like to express its deepest apologies to everyone. The company decided to fulfill the verification commitment to nearly 500 users who placed orders, and explained the following work mistakes.

At 0:00 a.m. on November 9, when the Douyin local life service operation students set the deposit of the electric motorcycle M95c+ to 300 yuan through the full reduction, they did not clearly mark the words "deposit" or other relevant text expressions in the relevant places such as the platform details page, resulting in users understanding the 300 yuan car purchase deposit as the final price of the car purchase. In fact, the price of M95c+ is 5799 yuan after the discount. At 2 o'clock in the morning, after the operation team found an abnormal order, in order to avoid the expansion of losses, the goods were immediately removed from the shelves. After the incident, we have immediately carried out active communication and negotiation with the users who have purchased, and in the process, we have also gained a lot of understanding and tolerance from users.

In response to this work mistake, Nine Company apologized and promised to all the nearly 500 users who took the link to this product: according to the original platform verification timeliness, before November 30, 2024 (inclusive), each account ID can pick up 1 car at the order price of 300 yuan.

It is worth mentioning that in July this year, after Nine Company entered the Meituan platform, the price error of the new electric two-wheeler M95c+ attracted attention.

On July 26, Nine Electric issued an announcement on its official WeChat public account, saying: Due to its own work mistakes, the price of the Nine Electric Motorcycle M95c+ on the Meituan platform was incorrectly set at 500 yuan, which obviously deviated from the actual price of the product and formed information interference for users who intend to buy the product, for which I apologize. In response to this situation, after internal communication, the company promised all users who took a picture of this product link: they can go to the designated store for verification with the order information, and the first car can be picked up normally according to the order price.