In the era of "everything can cross borders", cross-border cooperation has become a major "magic weapon" for enterprises to accelerate product innovation, expand brand influence, and seize the minds of more users. With Nine Company (689009· SH) as an example, as a science and technology enterprise focusing on intelligent short transportation and robot tracks, it is not only diligent in cultivating internal skills and improving itself, but also good at breaking industry barriers, working with partners from all walks of life to explore new models of cross-border cooperation, so as to achieve resource complementarity, brand synergy, jointly build a user ecosystem, and consolidate the market competitiveness of enterprises.

Nine Company empowers product innovation with cross-border co-branding, and interprets the new generation of travel lifestyles with strength

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are many ways to cross-border cooperation, among which creating cross-border co-branded products is an effective way to collide with creative inspiration and convey brand value. The "crossover crystallization" between Nine Company and DENZA Automobile, the upgraded F2 co-branded scooter, is a typical representative.

The so-called cross-border co-branding is not simply to put the two brands together, but to give the co-branded products more value and significance based on the product concept and brand tonality that fit each other.

As an intelligent mobility tool focusing on "4+2" travel scenarios, the F2 upgraded co-branded scooter not only has a stylish and cool appearance and high recognition, but also has excellent performance, exquisite design and various "smart" functions. In addition, this co-branded product can be used with DENZA Auto's intelligent luxury new energy vehicles to jointly create a new way of combined travel of "4-wheeled car + 2-wheel scooter".

This design not only improves the user's travel experience, but also conveys the common brand value concept of Nine Company and DENZA Auto: focusing on user needs, adhering to the spirit of innovation, and continuously promoting product upgrades and iterations, bringing a more convenient, comfortable and intelligent travel experience.

Nine Company has set a cutting-edge benchmark for brand rejuvenation marketing, and has strongly broken the circle to boost brand influence

In addition to empowering product innovation, promoting brand resonance, and helping enterprises unite with ecological partners to jointly build and expand the user ecosystem, cross-border cooperation is also the "only way" to broaden the marketing path and grasp more potential users. In this regard, Nine Company continues to explore the commercial value of various IPs by strengthening cross-border cooperation with ACG, sports, film and television and other fields, and realizes a strong brand breakthrough.

Taking the two-dimensional field as an example, at the "Defining the Flagship, Meet at the Peak" 2024 new product launch conference held in August, in addition to bringing blockbuster new products such as the Magician K series and the high-performance future flagship E300P MK2, Nine Company also specially launched the Mechanic MMAX II generation of the New Century Evangelion (EVA) Asuka co-branded model.

This co-branded product not only achieves a true endurance of 85 kilometers (at a speed of 25km/h), but also integrates many intelligent functions such as triple positioning anti-theft and full-scene intelligent driving assistance, showing the strong research and innovation strength of Nine Company, and also incorporating a large number of EVA elements into the product design.

The recognizable red mecha-style body, with yellow decorative textures and details such as the front and body arms, perfectly restores the classic elements of the No. 2 machine and Asuka, plus the co-branded design accessory package, NFC card key and other co-branded accessories, as well as the customized theme instrument UI and exclusive dynamic interface in the No. 9 travel APP, all of which attract the two-dimensional group who like EVA.

In addition to the linkage with the classic two-dimensional IP, when carrying out cross-border marketing, Nine Company has also cooperated with stars and celebrities in the sports circle, film and television industry for many times, not only with the help of celebrity effect, to enhance the popularity of product promotion, efficiently reach potential users, but also expand the brand influence to a wider audience.

For example, the brand micro-film "Memory Journey" launched in cooperation with brand spokesperson Yi Yang Qianxi has achieved more than 170 million cumulative views on the whole network in just four days, successfully detonating the popularity of social topics, and spreading the brand concept of Nine Company in a trendy and interesting form.

For enterprises, cross-border cooperation is not only an important driving force for innovation and development, but also an effective means to enhance product and brand influence and expand the user ecosystem. There are many ways to play cross-border cooperation, but it can be seen from the cross-border cooperation case of Nine Company that no matter which cross-border model, it is necessary not only for enterprises to practice themselves, but also to select cooperation objects, so as to give full play to the superior resources and specialties of both parties and improve the efficiency and effectiveness of cooperation. In the future, Nine Company will continue to focus on the core track and unite more partners to create a better tomorrow.

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