On January 7, local time, at the CES 2025 site in Las Vegas, USA, the first batch of listed companies on the Science and Technology Innovation Board, Guangfeng Technology (688007. SH) and Ceres Holographics, a pioneer in the design and manufacture of holographic films for advanced transparent display systems for automobiles, have officially announced that the two parties will actively integrate in the application of transparent HUDs, give full play to their respective technical advantages, and meet the requirements of international car companies for the size, cost, reliability and visibility of transparent HUDs, and accelerate the penetration of the international market.

Guangfeng Technology and Ceres cooperated to demonstrate the transparent HUD prototype at CES 2025

According to the data, Ceres Holographics is headquartered in Scotland, focusing on the design, digital mastering and reproduction of the next generation of thin film holographic optical elements (HOE) for new transparent displays (TD) and augmented reality applications, and the company has rich technology accumulation in the fields of photons, optical systems and holographic photopolymer films. Its original HoloFlekt® film technology transforms any windshield or other glass structure into an ultra-bright, full-color display that works with automotive-grade projection equipment to provide clear information to the driver and occupants in the front windshield or side window, while ensuring a safe and comfortable user experience.

Previously, Ceres had entered into a partnership with Covestro, the world's leading supplier of high-tech polymer materials, and Eastman, a specialist in glass lamination. Ceres believes that Guangfeng Technology provides Ceres and its partners with a key element of the automotive-grade projection core device in the supply chain, which is necessary to deliver a complete system to its expanding OEM customer base, and will together provide a more intuitive, flexible, and interference-free high-resolution display solution for the next generation of vehicles.

Relying on the original ALPD semiconductor laser light source technology, Guangfeng Technology has the advantages of light source technology with small size, high efficiency and high brightness, and has formed a full range of solutions for the three application directions of HUD, intelligent cockpit display and intelligent laser headlights, and has built a R&D and production management system in line with the certification systems of the automotive industry such as IATF16949, VDA6.3 and QSB+, and has entered the supply chain system of many leading car companies at home and abroad, with a positive attitude of building a healthy industry ecology. Extensive communication and cooperation with upstream and downstream enterprises in the supply chain to create a more friendly and comfortable human-vehicle interaction experience for end users.

Up to now, Guangfeng Technology's automotive optics business has obtained 10 development sites, covering HUD PUG, automotive-grade giant screens, pixel lights and other products; There are 3 models, including the HarmonyOS Zhixing panoramic smart flagship SUV - Wenjie M9, the panoramic smart flagship sedan - Xiangjie S9, and the luxury five-seater SUV - the new Smart Elf #5. Among them, the cumulative number of Dading units in the first year of its launch has exceeded 200,000 units, and it has firmly occupied the sales champion of more than 500,000 models, becoming a domestic phenomenon-level luxury model. The car is equipped with the industry's first automotive-grade projection giant screen, which is provided by Guangfeng Technology, with 32-inch large size, lifting, strong seismic resistance, eye protection and low motion sickness, support for one-click viewing and other characteristics, which has been tested by a large number of users and has been widely recognized by the market. At the same time, as the world's first on-board optical supplier to win the laser projection intelligent headlight designation, the new smart Elf #5 is equipped with a full-color laser projection lamp provided by Guangfeng Technology, which can achieve a maximum of 233-inch movie screen outdoors, immerse yourself in the romance of the open-air cinema, and enrich the entertainment experience of camping outdoors.

Relying on the transparent HUD supply chain ecosystem co-created by Guangfeng Technology, Ceres Holographics, and its partners Covestro and Eastman, it will be able to provide a full range of solutions from design to manufacturing by integrating the technical advantages and resources of all parties, which is expected to promote the rapid development and wide application of transparent HUD technology and provide drivers with a safer and smarter driving experience.