A few days ago, Bethany (300957. SZ) announced that Xu Zhihua, deputy general manager of the company, resigned from the company for personal reasons. Zhihua Xu joined Bethany Group in October 2023 as Marketing Assistant to the President of the company, and was promoted to Deputy General Manager of Bethany in April 2024.

Not only Bethany, but in the past year, there have been frequent changes in the management of many domestic beauty companies. In the eyes of industry insiders, many companies are under pressure in their performance and expect to seek change and growth through internal organizational restructuring and innovation. Behind the new reshuffle of cosmetics executives is the performance of local companies to boost their business and seek new growth during the slowdown in the industry.

Accelerate the internal reform of blood exchange

In the first half of 2024, the reporter communicated with some industry professionals during the interview, and many practitioners at that time believed that beauty should lower their expectations for the whole 2024 and only seek stable growth.

Although the annual Double 11 promotion has driven the sales of beauty to a certain extent, overall, the overall industry sales data is not optimistic. According to the National Bureau of Statistics, the retail sales of cosmetics in October 2024 were 46.8 billion yuan, up 40.1% year-on-year, but in November, the retail sales of cosmetics were 43.37 billion yuan, down 26.4% year-on-year. From January to November, the total retail sales of cosmetics were 401.5 billion yuan, down 1.3% year-on-year.

The

cold in the industry is also reflected in the performance of specific companies, some of which were growing in the double digits a few years ago, but this momentum has slowed since last year. As a result, the relevant enterprises began to adjust their organizational structure in order to seek new growth.

Taking Bloomage Biotech (688363.SH) as an example, the company's revenue in the first three quarters of 2024 was 3.875 billion yuan, a year-on-year decrease of 8.21%; The net profit attributable to the parent company was 362 million yuan, a year-on-year decrease of 29.62%.

2024 can be described as an eventful year for Bloomage Biotech. As a company focusing on functional skin care products, Bloomage Biotech will have frequent changes in core technical personnel in the first half of 2024. On April 2, 2024, Ma Shouwei, the former core technical staff of Bloomage Biotech, resigned from the company for personal reasons, and from September 2021 to March 2024, he served as the director of functional skin care product development of Bloomage Biotech Shanghai R&D Center, mainly responsible for basic formula technology and functional product formula research and development. In the same month, the company issued an announcement again that according to the company's internal work arrangement, Liu Aihua, the company's deputy general manager, and Luan Yihong, the original core technical personnel, are no longer directly responsible for R&D-related work, so the company no longer identifies Liu Aihua and Luan Yihong as core technical personnel, and the two are still in the company and are responsible for other important work.

In June, the manager of Quadi, an important brand of Bloomage Biotech, resigned, which caused a lot of attention in the industry at that time. Since then, Bloomage Biotech has issued a public statement saying that any brand of Bloomage Biotech has never been developed based on personal image and personal ability.

Also in the period of change is Shanghai Jahwa (600315. SH)。 Since Proya took away the No. 1 position in local beauty in 2023, Shanghai Jahwa will also carry out a series of "blood exchanges" in 2024. In May, Pan Qiusheng, the former chairman and CEO, resigned for personal reasons and Lin Xiaohai took over. Subsequently, the new helmsman carried out a series of reforms to the company. At the end of July, Ye Weimin, deputy general manager of Shanghai Jahwa, resigned from the company's deputy general manager and all relevant company directors and other relevant positions due to personal reasons. In August, Han Min, the former chief financial officer, resigned, and Luo Yongtao took over as chief financial officer. After his resignation, Han Min still served as the company's deputy general manager and secretary of the board of directors. At the financial report meeting in August, Lin Xiaohai said that the general managers of Shanghai Jahwa Division have been replaced, and the general managers of each brand have been rotated and two newcomers have been introduced.

The old and the new alternate, and the second generation of the beauty industry takes over

In some companies, professional managers have changed, while in others, the founders have gradually stepped back into the background and handed over the baton to the next generation.

In September 2024, Proya held a new board meeting to appoint the company's new senior management. Hou Yameng, the former deputy general manager of Proya, was hired as the general manager of the company. According to the announcement, Hou Yameng is the son of Hou Juncheng and Fang Aiqin, the controlling shareholders and actual controllers of Proya. Born in December 1988, Hou Yameng has worked in the e-commerce department of Proya since 2014, and has served as the director and deputy general manager of the company since September 2021. BHD. Director.

At the same time, Proya also announced that Fang Yuyou, the former co-founder, director and general manager of Proya, will not continue to serve as the company's director and general manager due to personal reasons, but will still be the company's co-founder and board advisor in the future, assisting the company's strategic planning and operation and management support. Fang Yuyou is the younger brother of Fang Aiqin, the wife of Hou Juncheng, chairman of Proya. In 2003, Fang Yuyou and his brother-in-law Hou Juncheng joined hands with relatives and friends to found Proya.

Giving way to the next generation are Liby and Marubeni. At the beginning of 2024, Liby officially completed the change of coach. Chen Kaixuan, the eldest son of Chen Kaixuan, the founder of Liby Group, was appointed as the chairman of Liby Group, and Chen Kaixuan, the founder of Liby, further delegated power and became the "general consultant" of Liby.

From the perspective of the industry, there are still many local beauty companies with a strong family business atmosphere, and the development momentum has been strong in the past two years. However, the domestic beauty market is highly competitive, and now the first generation has entered the age of "retirement", while the younger second generation has begun to take over after a few years of experience in the family business. Compared with the first generation of founders, the younger generation is more flexible in their thinking and has a sharper insight into the industry. As these second-generation young entrepreneurs come to the forefront, domestic brands will usher in the next stage of change and development.