Source: @证券市场周刊微博

Recently, the Beijing Trademark Association officially announced the first batch of "Beijing Key Trademark Protection List", and the world's leading enterprise in innovative short transportation and service robots, No. 9 Company (689009. SH) relies on its industry-leading intellectual property accumulation, global market influence and brand reputation, and its three trademarks "Nine, Ninebot, and SEGWAY" were also selected into the list, along with the trademarks of Alibaba, Meituan, Douyin, MUJI and other world-renowned enterprises.

It is reported that the "Beijing Key Trademark Protection List" is to implement the "In-depth Implementation Promotion Plan" of the State Intellectual Property Office<关于强化知识产权保护的意见>, strengthen the protection of the whole chain of intellectual property rights, establish and improve the list of key markets, and strengthen the protection of intellectual property rights in key markets, especially for registered trademarks that enjoy high visibility, high market influence and are easy to be infringed in Beijing. The three trademarks of Nine Company were selected at the same time, and they are also the only "vehicle" trademarks such as electric two-wheeled vehicles, electric scooters, electric balance vehicles, and all-terrain vehicles in the first batch of lists.

Relevant industry insiders said that the promulgation of the "Beijing Key Trademark Protection List" will further enhance the protection of regional intellectual property rights, encourage enterprises to innovate in science and technology, and create a good business environment. For the selected enterprises such as No. 9 Company, it will effectively enhance its goodwill value and brand awareness, and obtain positive benefits in trademark examination, trademark administrative litigation, rights protection, cross-regional trademark information sharing, trademark mutual recognition, trademark overseas rights protection, etc., especially in trademark and intellectual property protection, it will be supported by the Beijing Trademark Association to further enhance the trademark protection barrier.

As the world's leading innovative short-distance transportation and service robot company, Ninebot has two major brands, "Ninebot and Segway", corresponding to the three main trademarks of "Ninebot", "Ninebot" and "SEGWAY" respectively. Among them, "Ninebot" is positioned as young and fashionable, trendy and cool in technology, and has a high reputation in China, Russia, Japan and South Korea and other countries; "Segway" is well-known in Europe and the United States and other regions for its innovative, professional and excellent brand image. Under the dual-brand strategy, Nine Company has been able to navigate the two major domestic and international markets with ease, which can not only fully amplify the brand advantage in the market segment, but also fully endow the company with a global layout in the dimensions of market, channel and brand awareness, and the three major trademarks of "Nine, Ninebot" and "SEGWAY" have also accumulated global reputation in the process.

Of course, as a robotics company with intelligent mobility capabilities, Nine has attached great importance to technological innovation and intellectual property protection since its establishment. Up to now, Nine has obtained 4,985 global intellectual property rights, including self-balancing control technology, Segway HIAS headlight technology, RideyLONG long long-range system, adjustable damping and damping technology and many other industry-leading core technologies, allowing Nine to build a technical moat around the world and continue to drive industrial innovation and upgrading.

In China, No. 9 Company relies on true intelligent technology to promote China's electric bicycles from functional machines to the era of intelligent machines, and continues to create a new blue ocean in this red ocean market. In the international market, the intelligent lawn mower robot of Nine Company, with the first commercial landing of the borderless planning lawn mowing model, completely subverted the traditional lawn mowing industry, and Nine Company has become the world's first borderless lawn mowing robot brand with 100,000 home users. Similarly, in the field of electric scooters, electric balance vehicles, all-terrain vehicles and other segments, Nine Company is also the leader and promoter of global industrial innovation and upgrading, the world's largest electric scooter brand in sales, and the world's first all-terrain vehicle brand to introduce intelligent vehicle machine systems and achieve the fastest cumulative shipment of 100,000 units.

Picture: Nine smart electric two-wheeler

For a long time, the company's electric two-wheeled vehicles, electric scooters, electric balance vehicles and other products have been loved by the majority of users for their unique, innovative and fashionable product design, but it has also made Nine a "sweet spot" in the infringement market. In the investigation of intellectual property protection, Nine Company found that some criminals manufactured and sold counterfeit electric two-wheeled vehicles and accessories with the relevant brands and appearance of the company, which not only seriously infringed on the core intellectual property rights such as trademark rights and patent rights of Nine Company, but also seriously affected the company's reputation. Therefore, in recent years, Nine Company has always adhered to a zero-tolerance attitude in the protection of intellectual property rights, and has carried out precise crackdowns on infringement through platform complaints, applications for administrative investigations, civil lawsuits, criminal reports, etc.

Now, with the trademark of No.9 Company officially included in the first batch of "Beijing Key Trademark Protection List", it will not only provide a broader space for the development of the company's brand, but also mean that No.9's trademark will be subject to stricter legal protection. The company said that in the future, Nine will further increase its investment in intellectual property protection, and at the same time, the company will continue to base itself on scientific and technological innovation, continue to promote industrial technology upgrading, continuously enhance the core competitiveness of the brand, and give back to consumers with better products and services.

— Securities Market Weekly Advertisement —