According to IDC's "Worldwide Smart Home Device Market Quarterly Tracker, Q4 2024", the global smart sweeping robot market will ship 20.603 million units in 2024, a year-on-year increase of 11.2%; Annual sales reached US$9.31 billion, up 19.7% year-on-year; The average unit price increased by 7.6% to $452, and the high-end upgrade continued to deepen. Among them, the global sweeping robot market shipped 5.918 million units in the fourth quarter, a year-on-year increase of 7.8%, and the growth rate slowed down compared with the first three quarters. With the intensive launch of flagship new products equipped with AI navigation, robotic arms and other technologies by leading manufacturers at the beginning of 2025, the industry market will accelerate its evolution in the direction of intelligence and integration this year.

Global market

Roborock (688169.SH).

In 2024, Roborock ranked first in both global volume and volume, surpassing Irobot for the first time in terms of shipments, with a global sales market share of 16%, a sales market share of 22.3%, and a year-on-year increase of 20.7% in shipments. In the Nordics, Turkey, Germany, France, South Korea and other markets, the advantages are more obvious, and the volume has been the first for many consecutive quarters. Stone goes to sea to give priority to the layout of developed country markets with high demand for smart home products, paying equal attention to online and offline, and making simultaneous efforts in R&D and sales. Its multi-model products cover the low, medium and high-end markets respectively, and the flagship new robotic arm promotes the industry to accelerate the upgrade to embodied robots.

　　Irobot

Irobot will remain the No. 1 seller in Canada, Japan and the U.S. in 2024. The Western European and Asia-Pacific markets were collectively impacted by Chinese manufacturers, with global shipments down 6.7% and share down 2.6%. With its high cost performance and rapid product iteration pace, Chinese manufacturers have continued to squeeze the Irobot market space in recent quarters. Its localization in emerging markets is relatively weak, and its product line is relatively simple, which may pose a constraint on long-term growth.

Ecovacs (603486.SH).

Ecovacs will continue to rank first in the Chinese market in 2024, but competition has intensified, and its high-end market has been impacted by stones, cloud whales, and dreame. From the perspective of product layout, in 2024, it will mainly improve its mid-range product matrix through new products such as T30. As a typical product upgrade highlight in 2024, constant pressure living water will also stabilize its position in the high-end market to a certain extent. Ecovacs' channels and categories are synergistic, and the number of flagship stores in overseas markets is relatively leading, and its rich product lines such as Timco floor scrubbers, lawn mowers, window cleaning robots, air purifiers and other products are conducive to the construction of its global brand image.

Xiaomi

Xiaomi has consolidated the fundamentals of the mid-end market through supply chain integration, which is different from the strategic positioning of its competitors. Xiaomi has formed a unique foundry collaboration system through the integration of ecological chain enterprise resources, and still has certain advantages in the Middle East, Africa and Latin American markets, with shipments accounting for about 15% of the local market share.

Seeking

Dreame's global shipments in 2024 will increase by 36.6% year-on-year, and its growth momentum is to continue to focus on technological breakthroughs and differentiated function upgrades, and strengthen the corner cleaning ability through bionic robotic arm technology to solve the pain points of hair entanglement and dead corner cleaning. Overseas market sales still account for more than 60% of Dreame's global sales, focusing on the layout of southwest Europe and Asia-Pacific markets, with an average product price of more than 650 US dollars to actively build a high-end sweeper brand image.

Chinese market

In 2024, China's sweeping robot market will ship 5.389 million units, a year-on-year increase of 6.7%, of which 1.75 million units will be shipped in the fourth quarter, a year-on-year increase of 28.2%, stimulated by the "national subsidy" policy. The "national subsidy" stimulated the average price of product shipments to rise, and the share of mid-to-high-end products continued to increase in the second half of the year. With the continuous improvement of offline store layout and online marketing, Yunjing's shipments increased by 82.3% year-on-year, leading the industry in terms of growth rate. The "national subsidy" puts forward higher requirements for the response efficiency of manufacturers' installation services and the channel coordination ability of the sinking market, and at the same time, it also raises concerns about demand overdraft, which may put pressure on growth in the second half of 2025.

Zhao Siquan, senior analyst of IDC China, believes that in 2025, the global sweeping robot market will rely on the breakthrough upgrade of humanoid robot navigation algorithm and motion control technology, and through the deep integration of AI large model and 3D visual perception ability, to achieve more efficient complex environment adaptability and intelligent cleaning decision-making system construction, and promote the product to iterate in the direction of "embodied intelligence + whole house autonomous cleaning". It will form ecological synergy with window cleaning robots, air purifiers, floor scrubbers and other equipment to accelerate the construction of cleaning solutions covering all scenarios of the family.