On March 20, 2025, at the Huawei Pura Pioneer Ceremony and Hongmeng Zhixing's new product launch conference, the panoramic smart flagship SUV Wenjie M9 made a new debut. As the flagship SUV of HarmonyOS Intelligent Mobility, the M9 has been comprehensively evolved, reconstructing luxury standards with ten highlights, and bringing users an all-round ultimate travel experience. According to the official information of Hongmeng Zhixing, as of March 23, the 2025 model of the M9 has exceeded 21,000 units within 72 hours of its launch.

The focus of the M9 upgrade - intelligent laser projection giant screen system 2.0 is provided by XGIMI Technology (688696.SH), the world's leading projection brand.

The giant screen system has achieved a revolutionary leap in the audio-visual interactive experience of the intelligent cockpit. When the curtain is fully unfolded, it can present a 32-inch immersive visual feast for car owners. Compared to its predecessor, the resolution has been increased by 200% and the brightness has been greatly increased by 63%, giving users a clearer, brighter and more detailed picture. It cleverly adopts the design of a hidden projector, which fully considers the activity space of the owner in the car, effectively avoids the possibility of the third row of head collisions, and shows the care for the user from the details. In particular, it is worth mentioning that the system pioneered a new form of laser projection giant screen - "car floating window". This design gives the owner more flexibility and convenience. Owners can choose to fully unfold the curtain and enjoy the shocking viewing experience brought by the 32-inch giant screen in the car. It can also be used to unfold only the curtain part according to actual needs, which is used to present important information such as navigation, music, and weather, making driving life more intelligent and convenient.

In addition, Hongmeng Zhixing will carry out the pet fans to the end, and provide the current owners of the M9 with a very sincere original optional hardware upgrade service, including upgrading to the intelligent laser projection system 2.0-optical machine. The specific fees and details of the relevant hardware upgrade services are expected to be released in May 2025.

Equipped with intelligent laser projection giant screen system 2.0, the M9 2025 model is not only the first on-board projection fixed-point project of XGIMI's vehicle business department, but also the beginning of the in-depth cooperation between XGIMI and Hongmeng Zhixing. It interprets the core concept of "strong alliance to create high-end products" of the Wenjie brand. The smooth delivery of the project reflects the close cooperation and tacit cooperation between XGIMI and Hongmeng Zhixing in technology research and development, project tackling, manufacturing and delivery, etc., and sets a model of efficient cooperation for the industry. At the same time, it also strongly proves XGIMI Technology's deep technology accumulation and strong market competitiveness in the field of on-board projection display, setting a new benchmark for the coordinated development of projection display technology and intelligent travel ecology.

Founded in 2013, XGIMI Technology is a leader in the global projection market. Lotu Technology data shows that from 2023 to 2024, XGIMI Technology will rank first in the global home projection market. At the beginning of 2024, XGIMI Technology listed "vehicle business" as an important direction of the company's strategic layout, not only established the vehicle business department, but also increased investment in the research and development and expansion of vehicle business. As of March 2025, XGIMI Technology has obtained 10 on-board fixed-point projects, covering intelligent cockpit display products and intelligent headlight related components. XGIMI's deep strength in technology accumulation, innovative solutions and excellent production quality assurance has been widely recognized by the industry.

This year, XGIMI will have more on-board fixed-point projects enter the landing and delivery stage, with leading technology and excellent product experience, drive the transformation and upgrading of on-board optical solutions, and lead them to a new stage of development.