China's long-term consumption growth will potentially be driven by five key areas: digital and smart consumption; NEV-led green consumption; the integration of culture, tourism, commerce, sports and exhibitions; the promotion of domestic brands; and the expansion of rural and county-level markets, Yan Hong, chair professor of finance at Shanghai Jiao Tong University's Shanghai Advanced Institute of Finance, said on the sidelines of the ninth Hongqiao International Economic Forum, held alongside the #CIIE2026.