The food delivery price war brought by short-term subsidies creates aggressive and temporary demand but doesn't build real value, with the true growth coming from supply-side optimization and cultivating consumer habits in the long run, Meituan's CEO Wang Xing said at an earnings conference call yesterday. Meituan is bullish on its international arm Keeta, expecting to reach GMV of CNY100 billion (USD14 billion) over the next decade, he added.