(Yicai Global) Nov. 9 -- Twenty-two Chinese e-commerce and logistics companies, including Alibaba Group Holding and SF Holding, have joined hands to set up the Zhejiang E-Commerce Disciplinary Alliance Against Faith Breaking.

The group will establish a daily working mechanism and take action against firms that err under the guidance of the Zhejiang Provincial Administration for Market Regulation and other departments, Xinhua News Agency reported yesterday. NetEase Kaola, a leading cross-border e-commerce platform, and social shopping portal Yunji have also joined.

The alliance will work on a rotation basis, with members taking turns to serve as leader for six months. Alibaba was named the first to take the rotating chair.

According to the working mechanism, members will set the basic criteria for penalties against dishonesty based on the law; establish, record and update archives on the untrustworthy after identifying their dishonesty; and share their information online, Xinhua said.

Depending on the seriousness, the alliance will take appropriate disciplinary measures. It may restrict the culprits from creating new accounts and block or delete their existing ones. It may also restrict them from introducing goods and services and limit their participation in various marketing or promotional activities, the report said.

Furthermore, the alliance may deduct credit points, lower credit ratings, limit account rights, and expose offenders online. Errant firms would also be restricted from entering e-commerce platforms or the logistics sector while their online advertising would be curbed, the report added.

The alliance also unveiled the first list of untrustworthy e-commerce subjects, which includes Hangzhou Meiming Technology, Yiwu Qiusuo E-Commerce and 10 individuals.