Aston Martin Unveils USD880 Million Investment Plan in China to Coincide With UK PM's Visit
Yang Haiyan
DATE:  Feb 01 2018
/ SOURCE:  Yicai
Aston Martin Unveils USD880 Million Investment Plan in China to Coincide With UK PM's Visit Aston Martin Unveils USD880 Million Investment Plan in China to Coincide With UK PM's Visit

(Yicai Global) Feb. 1 -- British premium carmaker Aston Martin Lagonda Limited has unveiled a five-year trade and investment plan in China, its biggest investment project since entering the world's second largest market in 2011.

Aston Martin President and Chief Executive Andy Palmer announced the plan during a visit to China as a member of the UK business delegation accompanying British Prime Minister Theresa May. Total investment under the plan could reach GBP620 million (USD880 million).

The company will deliver new Vantage model to Chinese car owners this year and roll out its first electric car and first sport utility vehicle next year. The plan also includes a dealer investment and expansion project worth over GBP20 million in the Chinese market.

Aston Martin will unveil a new concept showroom in Beijing in April. By the end of this year, it will have 10 new dealers' showrooms in Wuhan, Tianjin, Nanjing and Jinan, meaning its dealer network in China will cover more than 20 cities. Aston Martin China, which is based in Shanghai, will further increase its influence in the market by opening a second office in Beijing in the coming months, according to the plan.

China has become the world's largest car market. It is also the biggest market for many luxury and premium car makers. For Aston Martin, China proves to be the best-performing market in the world. Last year, the company sold 5,117 vehicles worldwide, up 58 percent annually, the highest level in nearly nine years. Sales grew 89 percent in China, making it the best-performing market in the world.

China's luxury car market has kept growing rapidly and buyers are becoming even younger, an important driver for premium car brands to build presence in the country. China has become Aston Martin's fourth-largest market in the world and is expected to contribute even more to the company's sales with the announcement of the new investment plan.

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Keywords:   Aston Martin,UK,Investment,Carmaker,Brand