(Yicai Global) Oct. 9 -- Zhao Ming, chief executive of Huawei’s Honor handset line, internally denied rumors of the brand’s sale in mid-September, Tencent News reported today, citing an insider.

Huawei lacks any strong motivations for unloading the popular range, the source said, adding, selling Honor cannot avoid having sanctions or bans imposed upon Huawei, and the brand value of Honor will fall greatly post-sale.

Huawei officials have thus not announced any potential sale of the brand.

Editor: Ben Armour