SHANGHAI :
China Forms 'Unified Push Alliance' to Optimize Notifications on Android Devices
Zhang Xia
DATE:  Oct 17 2017
/ SOURCE:  Yicai
China Forms 'Unified Push Alliance' to Optimize Notifications on Android Devices China Forms 'Unified Push Alliance' to Optimize Notifications on Android Devices

(Yicai Global) Oct. 17 -- China's Ministry of Industry and Information Technology has founded the Unified Push Alliance, an industry organization looking to harmonize Android's push notification systems and services, in Beijing.

Android is the mobile operating system developed by Alphabet Inc.'s [NASDAQ:GOOG] Google. Push notifications are a key feature of devices using the system, though Chinese developers create their own notification systems using third-party push services. Push messages run in the background and can slow operating speeds and reduce battery life. The alliance has been formed to address this issue and unify Android push notifications sent through different apps, IT Home reported yesterday.

The alliance has 74 members, including Huaiwei Technologies Co., Xiaomi Inc. Legend Holdings Corp. [HKG:3396], Qihoo 360 Technology Co. [NYSE:QIHU], Baidu Inc. [NASDAQ:BIDU], Alibaba Group Holding Ltd. [NYSE:BABA], Tencent Holdings Ltd. [HKG:0700] and JD.com Inc. [NASDAQ:JD]. Plans for the group's formation were released last month.

The organization will put an end to the disorder among Chinese Android developments. In future, Android devices will be able to receive push notifications without waking up apps, leading to conservation of memory, battery life and data traffic and improving the user experience of Android phones in the country.

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Keywords:   Android,Push Notifications,SMARTPHONES,Tablets