China’s Goldlok Hits 10% Up Limit on Plans to Launch Mulan Blind Boxes(Yicai Global) June 8 -- Shares in Goldlok Holdings Guangdong have hit the 10 percent maximum this morning after the toymaker said it would roll out a new blind box series featuring Disney’s Mulan.
Its stock [SHE:002348] peaked at CNY3.30 (47 US cents) within five minutes of the market opening today, but had slipped to CNY3.20, a 6.67 percent gain, as of 10.18 a.m.
The company has obtained well-known intellectual property licenses from Disney and Hello Kitty to use in blind boxes since its foundation in 2018, it said on an investor interaction platform.
Blind boxes are packages that contain an unspecified model from a series of toys.
The live-action remake of Mulan, which was originally screened in 1998, is due to hit movie theaters on July 24. It was initially scheduled for a March release but Covid-19 pushed back the release date.
Editor: James Boynton
