(Yicai) Aug. 24 -- Shares of Pop Mart International Group rose for a second trading day in a row after the leading Chinese maker of toy collectibles said first-half profit surged 43 percent from a year ago to surpass last year's total thanks to a pickup in consumption.

Pop Mart [HKG: 9992] finished 4.5 percent higher at HKD24.65 (USD3.14) a share in Hong Kong today, after adding 6.8 percent yesterday.

Net profit was CNY477 million (USD65.6 million) in the six months ended June 30, the Beijing-based company said in an interim financial report on Aug. 22. It had a net profit of CNY475.7 million in 2022.

First-half revenue jumped 19.3 percent to CNY2.8 billion, while overseas operating profit surged 183 percent to CNY78.9 million (USD10.9 million).

Pop Mart's overseas revenue will likely reach CNY1 billion (USD137.5 million) this year, Chairman and Chief Executive Wang Ning said on the firm’s earnings conference call. Pop Mart is confident the figure will be more than the firm's total revenue in 2019 before it went public, he noted.

The gross profit margin was 60 percent as of June 30, up from 58 percent a year ago, Pop Mart noted. Its adjusted net profit margin rose from 17 percent to 19 percent, based on on-international financial reporting standards.

Pop Mart opened 19 new brick-and-mortar shops in the Chinese mainland in the six months, reaching 340 outlets, while the number of its roboshops grew to 2,185 after 118 opened. Its revenue from sales on Douyin, China's version of TikTok, skyrocketed 569 percent to about CNY110 million from a year ago.

Next, Pop Mart will open its first urban theme park based on its intellectual property. Located in Chaoyang Park, in Beijing's Chaoyang district, it covers about 40,000 square meters.

Founded in 2010, Pop Mart started as a trendy toy vendor but later evolved into a comprehensive operating platform covering sections across the popular toy industry chain.

Editors: Xu Wei, Martin Kadiev