(Yicai Global) Nov. 5 -- The 3rd China International Import Expo opened its online store on tech titan Alibaba Group Holding’s e-commerce platform this week, selling a series of derivative products, including dolls, cups and umbrellas. The e-shop has already sold nearly 1,000 toy figurines of the fair’s panda mascot Jinbao alone, statistics show.

The start of this year’s CIIE has coincided with promotional events for the Double-11 shopping carnival touched off by China’s e-commerce retailers, so many goods displayed in the CIIE online store are also the targets of that discount buying frenzy. The number of items available in CIIE’s official flagship store now exceeds 50.

The panda toy, its matching ceramic cup, and a limited-edition watch co-branded by the CIIE and Swiss luxury watchmaker Tissot and priced at CNY5,088 (USD760.89) are the top products. Some 856 buyers have thus far bought the Jinbao toys, which are the most sought after.

The 3rd CIIE officially kicked off with its opening ceremony yesterday evening. Over 2,600 exhibitors from all over the world will display various new products, technologies and services to Chinese consumers in Shanghai over the six days in which it runs.

Editor: Ben Armour, Xiao Yi