CIIE Is Important for Omron to Promote Products in China, Japanese Healthcare Device Maker’s CEO Says
Liu Jing
DATE:  Nov 10 2023
/ SOURCE:  Yicai
CIIE Is Important for Omron to Promote Products in China, Japanese Healthcare Device Maker’s CEO Says CIIE Is Important for Omron to Promote Products in China, Japanese Healthcare Device Maker’s CEO Says

(Yicai) Nov. 10 -- The China International Import Expo has become an important platform for Omron to promote its technologies and solutions in the Chinese market, according to the chief executive officer of the leading Japanese healthcare device maker.

Junta Tsujinaga, who is also Omron’s president, attended the sixth CIIE in person. After experiencing the expo’s lively atmosphere, he said he believes the Chinese economy will recover soon.

China is undoubtedly a very significant market for Omron, Tsujinaga noted, adding that from now on, the company will be well prepared to contribute more to the thriving Chinese market.

Omron began its localization process in China long ago. Before, major divisions of the firm’s Chinese business were all led by Japanese executives. But now, they are all Chinese, as they know more about the local market and to speed up the decision-making process, Tsujinaga explained.

Last year, Omron released long-term strategic planning Shaping the Future 2030, setting the three goals and visions of achieving carbon neutrality, realizing a digitized society, and extending a healthy life span.

Trying to achieve the above three goals will also bring Omron opportunities to better develop in China, Tsujinaga believes. For instance, Omron’s Shanghai plant in Pudong New Area is a successful example of carbon neutrality. Due to its enriched experience in the visualization of energy management, it won the title of national-level green factory in China last year.

The energy problem is one that every plant needs to tackle, Tsujinaga said, adding that through Omron’s Shanghai plant and other successful facilities in Japan, the company wishes to help the Chinese manufacturing sector better utilize and save energy.

Extending people’s healthy life span means letting Chinese people live longer and healthier lives with the help of healthcare. In this regard, there are a lot of products on display at Omron’s booth, such as blood pressure monitors and solutions for respiratory diseases, Tsujinaga noted.

Omron is a large multi-national group providing innovative products and solutions in the industrial automation, healthcare, social solutions, and devices and modules solutions fields.

So far, China is Omron’s biggest overseas market, with its business reaching most Chinese provincial-level regions. Omron’s turnover in the Chinese market accounted for 24 percent of the company’s total in the fiscal year 2022.

Editor: Futura Costaglione

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Keywords:   Omron,CIIE