(Yicai Global) June 21 -- Healthy and high-end products were particularly popular during the mid-year e-commerce shopping festival on June 18, based on data from retailers.

E-commerce giant JD.Com had trading volume of CNY343.8 billion (USD53.2 billion), up 28 percent from a year earlier, the Beijing-based firm said in a report. Consumers bought more upmarket goods and services, with organic food, luxury diapers and premium alcohol proving particularly popular.

Air conditioners with a dehumidification function, washing machines with drying and sterilization functions, eye-protecting large-screen televisions and smart floor scrubbers all saw three-digit sales growth, according to a report from Suning.Com.

Low-calorie and low-fat foods such as oatmeal were also popular, and the gross merchandise volume of treadmills, quick-dry clothes, fitness mirrors and yoga gear soared 169 percent. Meanwhile, sales of beer also jumped 73 percent from the same period last year, with the rise attributed partly to viewers tuning in to the ongoing Euro 2020 soccer tournament, Suning.Com noted.

Products with traditional Chinese characteristics were another big selling point, with consumers spending heavily on qipao dresses, Han dynasty-style clothing, walnut carvings and well-known liquor brands, according to Douyin, the Chinese version of TikTok.

Transactions on Tmall doubled in the first hour on June 18 from a year earlier, per the only statistics Tmall has released as of press time. Tmall said it would extend the June 18 shopping festival by two days due to Fathers’ Day falling on June 20.

Editor: Tom Litting