(Yicai Global) June 3 -- Sportswear and equipment have been wildly popular during this year's 618 shopping festival that started at the beginning of this month as exercise is trending after Covid-19 quarantines.

Outdoors sports product sales surpassed CNY100 million (USD14.1 million) within 45 seconds after Tmall discounting started, news outlet 36Kr reported, citing data from Alibaba Group Holding.

Some of the most popular brands included Nike which sold CNY100 million worth of products in less than 3 minutes. MLB Korea's sales outstripped that of its entire month of June 2019 in 18 minutes.

Meanwhile, women's clothing sales exceeded CNY100 million within 2 minutes.

As of June 1, the number of merchants on Tmall Outlets, the platform's discount section, more than tripled from a year ago.

Editor: Emmi Laine