Hundred RT-Mart Supermarkets Finish New Retail Upgrade in Further Boost to Alibaba's Strategy
Liao Shumin
DATE:  Jun 11 2018
/ SOURCE:  Yicai
Hundred RT-Mart Supermarkets Finish New Retail Upgrade in Further Boost to Alibaba's Strategy Hundred RT-Mart Supermarkets Finish New Retail Upgrade in Further Boost to Alibaba's Strategy

(Yicai Global) June 11 -- Some 100 RT-Mart supermarkets in China have completed the upgrade of Tmall new retail and will take a comprehensive part in the Tmall 618 Ideal Life Carnival. The upgraded stores have drawn on the experience of Alibaba Group Holding's fresh food platforms Hema Fresh and Taoxianda to provide integrated online and offline services for customers within three kilometers, RT-Mart said today.

This is the first time that Alibaba discloses its progress in new retail cooperation after investing in RT-Mart less than six months ago. RT-Mart stated that other stores will also successively finish the upgrade in the future. The upgraded RT-Mart stores can provide integrated online and offline services; thus, they are no longer traditional supermarkets, said RT-Mart Chairman Huang Mingduan.

The first 100 upgraded stores are located in the five major regions of East China, North China, northeast China, central China, and South China. Some 41 of them are in East China. These cities include not only the first-tier cities and provincial capital cities such as Shanghai, Hangzhou, capital of the eastern Zhejiang province, Guangzhou, capital of the southeastern Guangdong province, Shenzhen, Harbin, capital of the northeastern Heilongjiang province, Changsha, capital of the southern Hunan province, Nanjing, capital of East China's Jiangsu province, Zhengzhou, capital of central Henan province, but also a large number of third- and fourth-tier cities such as Wuxi, Yancheng, Dongguan, Foshan and Jiamusi.

The New Retail transformation has equipped the RT-Mart supermarkets with the logistics order receiving capabilities of Hema Fresh and the digital store operation management system. After the upgrade, the users who live within three kilometers of RT-Mart can place an order at home on the Taobao mobile phone platform and access to the home delivery service at the same commodity price as that in the stores.

Moreover, cooperation among RT-Mart, Tmall Supermarket and Hema Fresh at the supply chain level has gradually expanded. In January, hundreds of goods from Tmall Supermarket were sold in 167 RT-Mart stores in East China, including snacks, household supplies, storage products, daily necessities, personal care products and other fast-moving consumer goods. Last month, RT-Mart and Hema Fresh jointly carried out the direct purchase program of Haikou volcanic litchi for the first time.

Alibaba Group will invest about HKD22.4 billion (USD2.88 billion) to directly and indirectly hold about 36 percent stake in Sun Art Retail Group, one of the largest Chinese hypermarket operators that controls 446 hypermarkets in China under two brands of Auchan and RT-Mart, Alibaba said in November.

Editor: Mevlut Katik

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Keywords:   Alibaba,Tmall,Hema Fresh,RT-Mart,New Retail