(Yicai) Aug. 21 -- The 27th Pet Fair Asia has officially kicked off in Shanghai, with smart and fashionable products taking the event by storm.

Exhibitors brought a wide range of innovative products, including the world’s first smartphone for pets, a smart feeder that teaches pets to play piano, another smart feeder equipped with re-identification technology, a remotely controlled cat teaser toy, and a companion robot dog.

The fair kicked off yesterday at the Shanghai New International Expo Center and will run throughout Aug. 24. Seventy percent of the visitors were youngsters on opening day, according to official data.

Cute automatic cat litter machines are on display at the Pet Fair Asia.

Puppets demonstrate how to use the world’s first pet smartphone.

PetPhone supports two-way communication between pets and owners, playful voice interactions, artificial intelligence health monitoring, and more. With meter-level positioning accuracy, the device allows owners to set an electronic fence with a 50-to-200-meter radius and sends alerts if pets cross it.

PetPhone can recognize action commands and initiate video calls to pet owners, said uCloudlink Group, the developer of the product. The firm aims to release a second-generation PetPhone with video recording capabilities by the end of this year, and a more portable third-generation next year.

Chengdu Tangmi Technology showcases the world’s first vision-based autonomous pet-tracking device launched earlier this month.

Pet Car 007 offers precise pet recognition and intelligent obstacle avoidance, enabling owners to monitor their pets quickly and accurately. It can follow pets within a 300-square-meter range, automatically return to its charging dock, and generate a pet observation report every 15 minutes. The device can also create fun, auto-edited short videos.

Two West Highland White Terrier dogs walk the pet industry’s first high fashion runway. The 2025 Asia Pet Fashion Week featured 17 high-fashion pet show categories.

Young women walk the runway with white Toy Poodle dogs wearing pet clothes designed by Shellycaca, My Gogo, Polo Ralph Lauren, Hugo Boss, Tommy Hilfiger, and other brands.

A young visitor films pet fashion clothes on display at a booth for her livestreaming viewers.

Editor: Futura Costaglione