SHANGHAI :
Interbrand Ranks Huawei as China's Top Brand by Value for Third Straight Year
Zhang Xia
DATE:  Sep 26 2017
/ SOURCE:  Yicai
Interbrand Ranks Huawei as China's Top Brand by Value for Third Straight Year Interbrand Ranks Huawei as China's Top Brand by Value for Third Straight Year

(Yicai Global) Sept. 26 -- American brand consultancy Interbrand has released its annual ranking of enterprises by brand value. Smartphone maker Huawei Technologies Co. came 70th in the list with a value of USD6.676 billion (CNY44.17 billion), the highest among Chinese companies.

This year's ranking marks the third consecutive year that Huawei has improved its position since becoming the first mainland company to break into the list in 2014. The company increased its brand value by 14 percent annually, moving up two spots from last year.

Computer manufacturer Lenovo Group Ltd. [HKG:0992] was the only other Chinese company to be included in the top 100.

Huawei was the third biggest smartphone maker in the world by units shipped in the second quarter of this year. Its global market share reached 11.3 percent, less than 1 percent behind Apple Inc. [NASDAQ:AAPL], data from market research institution International Data Corporation show.

Apple topped Interbrand's ranking, followed by Alphabet Inc.'s [NASDAQ:GOOG] Google, with the two companies' positions now remaining unchanged for five consecutive years. Microsoft Corp. [NASDAQ:MSFT] came in third.

The total value of the top 100 brands was USD1.871 trillion, an increase of 4.2 percent compared with 2016.

Interbrand, founded in 1974, is the world's largest comprehensive brand consultancy, with customer groups covering about two-thirds of the global fortune 100 firms. Its annual global brand value ranking list is mainly measured using brand performance, influence and the ability to ensure a company's continuous income.

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Keywords:   HUAWEI,Brand Value,RANKINGS,Apple,GOOGLE,Microsoft,Lenovo