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Lenovo Group Releases Star Wars-Themed Augmented Reality Device in China for USD303
Dou Shicong
DATE:  Dec 22 2017
/ SOURCE:  Yicai
Lenovo Group Releases Star Wars-Themed Augmented Reality Device in China for USD303 Lenovo Group Releases Star Wars-Themed Augmented Reality Device in China for USD303

(Yicai Global) Dec. 22 -- China's major technology group Lenovo Group Ltd. [HK:0992] has released Lenovo Mirage, a smartphone-powered and Star Wars-themed augmented reality (AR) device, in China for CNY1,999 (USD303). It is specifically designed for the games series "Star Wars: Jedi Challenges" jointly developed by Lenovo and The Walt Disney Company [NYSE:DIS].

Lenovo held a release event for Mirage in Harbin, capital of the northeastern Heilongjiang province, on Dec. 20, technology portal it.sohu.com reported. The hardware of the device consists of a helmet display and a light saber controller. The top of the controller is equipped with LED lights for light source tracking, which satisfies the Star Wars fans' expectation for the realistic look of light saber.

Lenovo first exhibited Mirage at the Internationale Funkausstellung Berlin (IFA), a large trade show of consumer electronics and home appliances, in Germany in September, winning 14 awards at the exhibition. Star Wars fans embraced the product following its overseas release.

Star Wars: Jedi Challenges premiered at Disney's D23 Expo, the biennial exposition event of Disney's official fan club, in July. The series, including three different genres of games, is dedicated to reliving the characters, scenes and classic episodes of the Star Wars movie. The players can experience the immersive world of Star Wars by just downloading the game app on the cell phone and then inserting the phone into Mirage's slot.

Lenovo will roll out more smart products similar to Mirage in March next year, Liu Jun, vice executive president of Lenovo, revealed at the release event. "Awaken your inner Jedi with our smartphone‑powered augmented reality Star Wars experience. Feel the Force as you fight for galactic peace with the Lenovo Star Wars: Jedi Challenges AR headset," is how Lenovo advertises Mirage on its website.

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Keywords:   Lenovo Group,AR,Walt Disney,Star Wars