SHANGHAI :
L'Oreal China Teams With Alibaba to Reduce E-Commerce Packaging Waste
Xu Wei
DATE:  Jun 26 2018
/ SOURCE:  Yicai
L'Oreal China Teams With Alibaba to Reduce E-Commerce Packaging Waste L'Oreal China Teams With Alibaba to Reduce E-Commerce Packaging Waste

(Yicai Global) June 26 -- French cosmetics firm L'oreal has teamed up with Alibaba Group Holding to promote environmentally friendly policies in retail.

The two firms signed the Green New Retail agreement during French Prime Minister Edouard Philippe's visit to China, online news outlet Sina reported yesterday. The initiative aims to reduce the environmental impact of express delivery and promote the use of more green packaging materials in logistics.

L'Oreal China promises to use Forest Stewardship Council-certified sustainable paper and zippered paper cartons or paper tapes to reduce the use of plastic sealing tapes. The firm aims to eventually only use recycled boxes.

This is the second environmental initiative the Clichy-based parent firm has signed in China, former of which was penned with Suzhou Industrial Park to inspire green manufacturing, following French President Emmanuel Macron's visit to the Asian country in January.

L'Oreal, the world's largest cosmetics firm, owned 34 international brands with global sales of EUR26 billion last year. L'Oreal China, headquartered in Shanghai, has five offices throughout the country and employs about 9 percent of the firm's total 82,600 members of staff.

Editor: Emmi Laine

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Keywords:   France,L'Oreal,Alibaba,Green New Retail,Packaging Waste,Green Initiative