SHANGHAI :
Louis Vuitton Picks Xiaohongshu for First Chinese Live Stream Fashion Debut
Liao Shumin
DATE:  Mar 27 2020
/ SOURCE:  yicai
Louis Vuitton Picks Xiaohongshu for First Chinese Live Stream Fashion Debut Louis Vuitton Picks Xiaohongshu for First Chinese Live Stream Fashion Debut

(Yicai Global) March 27 -- LVMH Moet Hennessy Louis Vuitton, the world's biggest luxury group, has for the first time live-streamed its release of fresh Louis Vuitton products on a Chinese platform during its almost three decades in China's mainland.

The Paris-headquartered firm's launch of LV summer handbags and ready-to-wear attracted over 15,000 viewers in just an hour on Alibaba-backed lifestyle platform Xiaohongshu, better known as Little Red Book overseas, Chinese media outlet 36Kr reported.

Editor: Emmi Laine 

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Keywords:   Louis Vuitton,Xiaohongshu