(Yicai Global) Nov. 27 -- Beijing-based Chinese Content Platform ByteDance, with hundreds of millions of global users, and the New York-headquartered National Basketball Association have formed a global partnership to deliver customized mobile-friendly content powered by artificial intelligence, they announced yesterday in Los Angeles.

Chinese fans can watch NBA highlights and behind-the-scenes content on ByteDance's Douyin, Toutiao and Xigua Video platforms.

Customized NBA content will be available worldwide on ByteDance's Douyin with localized language content in six countries.

(Editor: Ben Armour)