(Yicai Global) June 11 -- Li Guoqing, the founder of online book-selling platform Dangdang who was ousted by his wife Yu Yu, today announced he would start live streaming on Alibaba Group Holding's Taobao e-commerce platform on June 13 to auction luncheons with him just as renowned US investor Warren Buffet does.

Wining bidders can chat with Li about reading, or share startup stories or life experiences.  Bidding starts at CNY1000 (USD141) for one-hour luncheon and has reached CNY30,000 by 3:20 p.m. today during the online auction.

Editor: Ben Armour