Over 40 Fashion Brands Log Off
Zhang Xia
DATE:  Sep 19 2017
/ SOURCE:  Yicai
Over 40 Fashion Brands Log Off Over 40 Fashion Brands Log Off

(Yicai Global) Sept. 19 -- Many well-known fashion brands have adjusted their strategies or business operations and closed their stores on, the e-commerce marketplace of Inc. [NASDAQ:JD].

Some 44 brands including ones from clothing firms JNBY Design Ltd. [HK:3306], Ningbo Peacebird Fashion Co. [SHA:603877], Jeanswest Corp. and Ningbo GXG Co. exited the market, Chinese newspaper Nanfang Metropolis Daily quoted as saying today.

All 44 are well-know and influential clothing brands, and most of them have achieved rapid sale growth on the e-commerce site. Sales of Peacebird and Jeanswest on rose 90 percent and 40 percent, respectively, in the first eight months of the year, and GXG posted 120 percent sales growth, data show.

Zhejiang Semir Garment Co.'s [SHE:002563] Semir, Heilan Home Co.'s [SHA:600398] Heilan Home and Jeanswest were among the seven best-selling menswear brands that left the site, said.

The firms did not retreat from all electronic retail platforms, and their stores on, an e-commerce site operated by Alibaba Group Holding Ltd. [NYSE:BABA], are still online.

Given the fierce competition on the online clothing market, it is possible that a third party has pressured the brands to close their shops, said Cao Lei, head of the China Electronic Commerce Research Center.

Tmall is the dominant player on China's apparel market claiming an 80.7-percent share of the market, and it is followed by with an 8.7-percent share, per an Analysis Ltd. report.

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Keywords:,Clothing Brand,Official Flagship Store,Tmall