Pinduoduo to Launch USD1.5 Billion Marketing Campaign With Partners
Zhang Yushuo
DATE: May 13 2019
/SOURCE: yicai
(Yicai Global) May 13 -- Pinduoduo, China's Groupon-like e-commerce platform, will team up with nearly 1,000 brands and collectively spend CNY10 billion (USD1.5 billion) to kick off a marketing campaign this month, targeting 100 million people. The Shanghai-based firm went public in the US last July.