(Yicai Global) Feb. 8 -- Shares of the companies that make and sell the official merchandise of the Beijing 2022 Winter Olympic Games soared by the exchanged-imposed limit for a second day in a row amid high demand for the goods.

Yuanlong Yato Culture Dissemination [SHE: 002878], one of the three designers and makers of Bing Dwen Dwen, the games’ cute panda mascot, rose 10 percent to CNY22.36 (USD3.52) today, lifting its market cap to almost CNY5 billion (USD786.1 million). The stock also jumped 10 percent yesterday.

Shares of Cultural Investment Holdings [SHA: 600715], one of the franchised producers and sellers of goods for this year’s Winter Olympics, also soared 10 percent to CNY3.50 (55 US cents), after doing the same yesterday. Its market cap now stands at CNY6.5 billion.

Sales of official merchandise have boomed since the games’ opening ceremony on Feb. 4, especially those of Bing Dwen Dwen toys and model figures, which have sold out at many franchised stores in Beijing, Yicai Global learned. The products are sold too in small batches in flash sales via the official e-commerce channel.

Yuanlong Yato has arranged for its factories to start all-out production to guarantee the supply of Winter Olympics-related merchandise, the Beijing-based company said today via the Shenzhen Stock Exchange’s interactive platform.

Beijing 2022 has 29 franchised producers and 58 licensed retailers, according to its website. Revenue from franchised products is expected to exceed CNY2.5 billion throughout the two-week event, according to Shanxi Securities.

Editor: Futura Costaglione