S. Korean Cuisine Leaves the Soaps to Stoke the Gastronomic Flames in Beijing
Xu Wei
/SOURCE : Yicai
S. Korean Cuisine Leaves the Soaps to Stoke the Gastronomic Flames in Beijing

(Yicai Global) Sept. 17 -- Food Week Korea 2018, sponsored by Korea Agro-Fisheries & Food Trade, was held in Beijing from Sept. 12 to yesterday. 

The event promoted communication and cooperation among Chinese and Korean food companies and overall commerce and trade between China and Korea, while offering Chinese consumers an opportunity to personally taste Korean food, rather than merely learning about it second-hand from Korean soap operas, the sponsor said.

Some 35 South Korean food-exporting companies took part in the conference with 82 food-import companies from various parts of China. They struck 15 deals to import food, the overall value of which was USD6.52 million. The event organizer also launched an experiential campaign targeting Chinese consumers, state news outlet People's Daily reported yesterday.

Chinese and Korean import/export companies attended the trade strategy and promotion of strategic commodities conference, discussing operational modes, procurement standards and related policies and Chinese market regulation of agricultural products and e-commerce. 

More than 200 kinds of Korean foods were on display, including ginseng, tea, dairy products, sauces, snacks and beverages.

China eats 15 percent of Korean agricultural and aquatic exports, and thus is quite a key market. Formed in 1967 and based in Seoul, Korea Agro-Fisheries & Food pledges it will continue to showcase the best Korean foods to Chinese importers and consumers each year, introducing healthy, high-quality Korean produce, said Lee Byung Ho, its president.

Editor: Ben Armour

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Keywords: South Korea , Korea Agro-Fisheries & Food Trade Corp.