Shanghai Holds First Action-Packed 'Shanghai Summer' Event to Lure Tourists
Miao Qi
DATE:  Jul 02 2024
/ SOURCE:  Yicai
Shanghai Holds First Action-Packed 'Shanghai Summer' Event to Lure Tourists Shanghai Holds First Action-Packed 'Shanghai Summer' Event to Lure Tourists

(Yicai) July 2 -- Shanghai is hosting a ‘Shanghai Summer’ consumption promotional activity brimming with world-class musical, cultural and sports events as well as an exciting line up of exhibitions and festivals to attract international tourists and spur consumption.

The 'Shanghai Summer' International Consumption Season, which runs from July 6 to the second weekend of October, will feature seven major events, 18 exhibitions and fairs, 15 commercial events, 12 sports events, nine cultural performances and four tourism festivals, Zhu Min, head of the Shanghai Municipal Commission of Commerce, said at a press conference today.

The Shanghai International Cruise Festival, Shanghai International Light Festival, Shanghai International Electronic Music Festival, and On Top of the Pyramid: The Civilization of Ancient Egypt Exhibition at Shanghai Museum will all be held in Shanghai for the first time over the peak summer travel season, Zhu said.

Highlights include US performance art firm Blue Man Group’s only residency show in Shanghai. Cartier will hold its 'Trinity 100 Pop-Up' show between July 4 and July 28 in the megacity, which will be the French luxury goods company’s only stop in the country. And Gabrielle Chanel. Fashion Manifesto, which will be China's first exhibition in honor of French designer Gabrielle ‘Coco’ Chanel, will be held between July 12 and Nov. 24.

There will also be a host of sports events during Shanghai Summer, including the 2024 Shanghai Snooker Masters, the X Games U-pool skateboarding tournament, the 2024 International Skating Union Four Continents Figure Skating Championships, and the ATP Masters 1000 Shanghai, said Luo Wenye, deputy director of the Shanghai Administration of Sports.

Shanghai is rolling out a series of measures to ensure international tourists have a better consumer experience, said Liu Min, deputy director of the Shanghai Municipal Commission of Commerce.

By the end of September, there should be 70,000 payment terminals across the city that accept overseas credit cards, to make it easier for visitors to make payments, Liu said. There will be bi-lingual lockers that store luggage in key business circles. At the moment there are 395 automatic luggage drop-off points but this should increase to 500 by the end of July, he added.

Editors: Shi Yi, Kim Taylor

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Keywords:   Shanghai Summer