US Discovery to Build First Chinese Theme Park, Local HQs in Shanghai(Yicai Global) Feb. 28 -- Maryland-headquartered media giant Discovery will invest in three new properties in Shanghai, including two regional headquarters and its first Chinese theme park.
Discovery has penned a cooperation framework agreement about the HQs that will take care of the company's cultural tourism and digital media business in China, the Shanghai Observer reported today, without disclosing the schedule and scale of funding.
The flagship theme park, which will be located in northern Baoshan district, will combine virtual and augmented reality to present families with adventurous forms of entertainment.
Discovery will build a masterpiece of cultural tourism and "super intellectual property" to attract Chinese and overseas tourists, a staff member at Discovery Shanghai Cultural Tourism Development told the same news source.
Founded in 2008, Discovery has created popular TV series such as Deadliest Catch and Man Vs. Wild.
Editor: Emmi Laine
