(Yicai) Dec. 11 -- Yicai Business School and the Zhejiang University School of Management jointly held a conference during the 2023 Yicai Business School Uni-Week and revealed key commerce insights of brands that sell directly to consumers. During the conference, guests in academic, business, financial fields attended a roundtable discussion to share their points of view.

Niu Zhijing, vice president of Cainiao Group：

"When talking about DTC in multi-channel distribution from a logistics perspective, we actually need to consider two major factors: data and goods, represented by data feedback on user behavior insights and the efficiency of management as well as the efficiency of control of dispersed channels. For example, in the past overseas 'super key accounts' had different suppliers on Douyin and Taobao to resolve their logistics issues, but now through the thinking of "one package of goods," B2B and B2C are unified. As the world's largest cross-border e-commerce logistics provider, it [Cainiao] continues to innovate on technology, think without borders, and offer lower-priced logistics solutions. "

Qin Shuo, founder of Chin@Moments

"In the past few years, I have examined the digital transformation of dozens of companies on intelligent manufacturing, highly related to DTC companies. Although today's market situation is changing rapidly, the essence of the classic marketing theory still has a strong guiding significance for reality. For corporate globalization, DTC is not a panacea, but it is absolutely impossible to achieve without DTC.”

Du Xinfang, Du Xinfang, CEO of Gambol Group and co-founder of MyFoodie

“DTC is an effective way for corporate globalization. It focuses on the capabilities of the whole team regarding operational management from the front-end to back-end, and even from marketing to supply chain to comprehensively improve the two important brand indicators of market share and repurchase rate.”