(Yicai) Dec. 12 -- Yicai Global and Shenzhen Chuangzhi Cloud Center jointly held a recent closed-door session in the Greater Bay Area for government officials, business leaders, and academics to discuss how cultural dissemination can be aligned with sustainable business development in a globalized world.

The event, themed ‘Stories of China: From the Yellow River to the Greater Bay Area, From 1,000 Years Ago to the Future,’ was the first dialogue with Yicai Global readers in the Guangdong-Hong Kong-Macao Greater Bay Area, and it began by focusing on digital preservation efforts for the Bingling Temple Grottoes, a UNESCO World Heritage site in Gansu province in north-central China that boasts 183 caves carved into cliffs along the Yellow River.

Chen Juan, editor-in-chief of Yicai Global and deputy director of the Yicai Global Center, shared her decade-long experience in English-language financial reporting and communications, analyzing trends under the premise of “go global or get knocked out.”

Peng Jia, director of corporate social responsibility at Yicai, explored the sustainable intersections between finance and traditional culture, civilization and business, citing Yicai’s public welfare cooperation case with the grottoes under the Dunhuang Academy.

Xiao Li, party secretary at Shenzhen Polytechnic University’s digital media school, brought student representatives to the event to share the university’s practice of cultivating digital talent. As the first vocational school at a university in the country, Shenzhen Polytechnic focuses on cultivating students who “understand industries, are familiar with the media, and are good at technology.”

The university agreed with Yicai Global that the Greater Bay Area must cultivate communications talent for enterprises that are going global to help match technology with brand awareness.

The participation of international nutritionist Chen Shanshan and other guests also injected diverse perspectives into the event, while also accumulating first-hand feedback for the 10th anniversary of Yicai Global next year.

The salon took place at Chuangzhi Cloud Center, situated along the Shenzhen-Futian Innovation Main Axis in the Greater Bay Area, adjacent to key Shenzhen-Hong Kong gateways. It hosts well-known enterprises from different cultural and industrial fields.

The center is a new type of industrial cluster jointly created by the Futian district government and listed companies Onewo, Shenzhen Hopewind Electric, Shenzhen Tianyuan Dic Information Technology, and Nuode. Businesses here deal with issues such as global supply chains, brand stories and technological change, offering a natural backdrop for cross-cultural communication.

Editor: Tom Litting