Yili Dairy Inks Official Contract as Exclusive Dairy Partner for 2022 Beijing Winter Games
Zhang Xia
DATE:  Aug 31 2017
/ SOURCE:  Yicai
Yili Dairy Inks Official Contract as Exclusive Dairy Partner for 2022 Beijing Winter Games Yili Dairy Inks Official Contract as Exclusive Dairy Partner for 2022 Beijing Winter Games

(Yicai Global) Aug. 31 -- Inner Mongolia Yili Industrial Group Co. [SHA:600887] has signed official agreements with the Beijing Organizing Committee for the 2022 Beijing Winter Olympic Games and the Winter Paralympic Games to become the exclusive supplier of dairy products to these two events.

Yili signed official agreements with the organizing committee of the Beijing Winter Olympic Games yesterday, and publicly announced it will be the exclusive partner for dairy products for the 2022 Beijing Winter Olympic Games and the Winter Paralympic Games, Beijing Business Today reported.

Benefits from sponsoring the 2022 Beijing Winter Olympic Games include greater exposure, a larger platform, more target audiences and more returns, while the extended period means that the marketing time for sponsoring these two events is almost eight years (2017-2024), and the sponsorship may also extend to other major international events, including the 2018 Pyeongchang Winter Olympic Games, the 2020 Tokyo Olympic Games, the 2024 Paris Olympic Games and correlative Paralympic Games, explained Piao Xuedong, director of the organizing committee's finance and market development department.

Other official partners for Beijing's winter games thus far include Bank of China Ltd. [SHA:601988; HKG:3988], Air China Ltd. and Yili.

With the largest scale and most complete product line in China, Yili ranks tops in Asia's dairy industry, and is among the eight best dairy enterprises worldwide. It is deemed the only dairy firm in China up to the standards of the Olympic Games.

Follow Yicai Global on
Keywords:   MSCI,Winter Olympic Games,Dairy Products