(Yicai Global) June 30 -- Chinese video platform Bilibili and mobile game developer TapTap have kicked off a poverty alleviation campaign with 24 vloggers.

The group of video creators on Bilibili were invited to join the Out of Poverty: Not One Less campaign to tell stories about China's decades of poverty alleviation efforts, Yicai Global learned during a kick-off event held in Shanghai yesterday. The video series will last till July 25.

The campaign imagery draws from the Along the River During the Qingming Festival, a painting by the Song dynasty painter Zhang Zeduan, according to TapTap's creative team.

China Boy Super Gorilla, a participating vlogger who has more than seven million followers, said that he hopes that more young people could get interested in poverty alleviation through the campaign.

Editor: Emmi Laine, Xiao Yi