(Yicai Global) April 3 -- Many vloggers on Bilibili have recently said they will stop posting content on the Chinese video streaming platform, but their reasons for doing so are not connected to a drop in revenue, Yicai Global has learned.

“Income has gone down, but not that noticeably,” one vlogger told Yicai Global. In some special cases, income did drop 80 percent, but most uploaders did not experience this, he said.

King Xu Earning a Living by Saving Face and -LKs-, two vloggers who each have over three million followers, both said on their social media accounts that the reason why they recently stopping uploading to Bilibili has nothing to do with earnings.

King Xu Earning a Living by Saving Face, who has posted videos on Bilibili for more than a decade, said he mainly stopped due to personal reasons and it has nothing to do with the platform.

“A few of our chatting groups – only three or four – stopped posting in the last half year. Most stopped posting last year, not recently,” Turing’s Cat, a vlogger who has nearly one million followers, told Yicai Global.

Bilibili has yet to comment.

Bilibili logged CNY18 billion (USD2.6 billion) in operating costs in 2022, around half of which was distributed to vloggers, a gain of 18 percent from a year earlier, according to the Shanghai-based firm’s latest earnings report.

But Bilibili has become more cost conscious since last year. The company will focus more on improving the gross profit margin, reducing losses and pursuing healthy user growth this year, Chairman and Chief Executive Officer Chen Rui said at the earnings call.

Editor: Kim Taylor