(Yicai Global) Dec. 19 -- Television show producer Shanghai Canxing Culture & Broadcast Co. has completed its A-round funding worth CNY21 billion (USD3.2 billion) as it looks to optimize its shareholder structure before going public.

The company, which formerly produced the popular 'Voice of China' talent show plans to list early next year and the latest financing round will help it pool funds and talents before doing so, Chinese media outlet EEO reported yesterday.

Canxing is a leading variety show producer in China, and has made over 20 popular programs covering music, dance and other talents. It also owns a music label with 120 artists and has staged more than 300 concerts worldwide since the end of 2012.

Asian media giant Star Group Ltd. and cultural conglomerate Chinese Culture Group Co. set up Canxing in 2010 with 47-percent and 53-percent stakes, respectively.

Zhefu Holding Group Co. [SHE:002266], an electricity company based in the eastern province of Zhejiang, invested CNY300 million in the firm around March last year to take a 6.07-percent share and value the target company at about CNY5 billion. Its value has grown four-fold since.