China's Burger King to Replace PepsiCo Drinks With Coca-Cola Beverages
Yicai Global
DATE:  Jan 21 2019
/ SOURCE:  yicai

(Yicai Global) Jan. 21 -- Burger King has  turned its ship around to offer the Coca-Cola Company's beverages  instead of those of PepsiCo at its restaurants on China's mainland. 

Burger King outlets will replace  PepsiCo's Pepsi-Cola, 7 Up, and Mirinda with Coca-Cola's drinks from  Feb. 1, Burger King China Investment posted on its Sina Weibo  microblogging account on Jan. 4. Coca-Cola confirmed the partnership and  reposted Burger King's note. 

New York-headquartered PepsiCo has not  welcomed the split-up. "Our contract of supplying PepsiCo-branded  beverages to Burger King China is still valid and will continue to be  legally binding, with which all parties should fully comply," a relevant  person in charge of PepsiCo's China business told Chinese magazine  Caijing. "We are communicating with relevant parties to keep the  contract alive."

There is a clear disagreement between  Burger King and PepsiCo, as the former did not reach a consensus with  PepsiCo when it decided to change partners, Zhang Ji, the chief  consultant of Shanghai Zhihui Strategic Marketing Consulting Agency,  told Caijing.

Miami-headquartered Burger King entered the Chinese market in 2005, and opened its 1,000th store at the end of 2018. 

Editor: Emmi Laine 

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Keywords:   Burger King,Coca Cola,PepsiCo,Beverages