(Yicai Global) Jan. 21 -- Burger King has turned its ship around to offer the Coca-Cola Company's beverages instead of those of PepsiCo at its restaurants on China's mainland.
Burger King outlets will replace PepsiCo's Pepsi-Cola, 7 Up, and Mirinda with Coca-Cola's drinks from Feb. 1, Burger King China Investment posted on its Sina Weibo microblogging account on Jan. 4. Coca-Cola confirmed the partnership and reposted Burger King's note.
New York-headquartered PepsiCo has not welcomed the split-up. "Our contract of supplying PepsiCo-branded beverages to Burger King China is still valid and will continue to be legally binding, with which all parties should fully comply," a relevant person in charge of PepsiCo's China business told Chinese magazine Caijing. "We are communicating with relevant parties to keep the contract alive."
There is a clear disagreement between Burger King and PepsiCo, as the former did not reach a consensus with PepsiCo when it decided to change partners, Zhang Ji, the chief consultant of Shanghai Zhihui Strategic Marketing Consulting Agency, told Caijing.
Miami-headquartered Burger King entered the Chinese market in 2005, and opened its 1,000th store at the end of 2018.
Editor: Emmi Laine