(Yicai Global) Jan. 8 -- Chinese electric car startup Byton is partnering with SK Telecom to integrate the telecom giant's products and services into its vehicles to enhance the in-car digital experience and better suit the needs of South Korean consumers.
The two parties will also cooperate in sales, after-sales services and logistics to further open up the South Korean EV market, Nanjing-based Byton said on its website today. The deal was inked at the Consumer Electronics Show, the world's premier annual tech event, which is being held in Las Vegas until Jan. 10.
Byton showcased its latest smart all-electric sports utility vehicle, the M-Byte, at the CES. Featuring a massive 122 centimeter wide video display that stretches the length of the dashboard, it is the largest display of all EV models on the market and will feature in-car gesture control technology. Deliveries are expected to start later this year.
Last year, Byton reached a deal with US media giant ViacomCBS and Japanese high-tech firm Access to provide in-car entertainment services. ViacomCBS content will reach Byton Stage through the Access Twine broadcast platform.
Editor: Kim Taylor