(Yicai Global) Sept. 7 -- China's HNA Aviation Group and Alibaba Group Holding's travel agency Fliggy will join hands to promote tourism in southern Hainan province which is turning into a free trade zone.
The pair signed a cooperation agreement under which HNA's airlines will launch live-streaming shows and sales promotions on the travel platform, CAAC News reported on its website, citing the deal.
The Haikou-based aviation company has jumped on the bandwagon of trendy live-streaming to boost sales during the virus-hit year this year. The shows of its eight airlines attracted nearly 9 million views last month.
Since February, Fliggy has debuted more than 36,000 live-streaming shows with over 520 million viewers. The flight and hotel bookings platform has access to Alibaba's more than 800 million monthly active mobile users.
Editor: Emmi Laine