(Yicai Global) March 15 -- China's internet heavyweight Sina Corporation will setup an eSports club as part of its popular microblogging service Weibo in a move that aims to commercialize the eSports industry through the company's resources and train more eSports talents for China, it said.
Sina signed a cooperation agreement with a Shanghai-based eSports operating company, exclusively delegating it to lay out its eSports arm, Weibo Corp. announced on its official microblogging account yesterday. The Weibo eSports Club has already established a branch in Beijing for PlayerUnknown's Battlegrounds, a popular video strategy game, while it is planning to open more branches for other popular games.
The pair's cooperation will include establishing an eSports training system, producing and distributing short eSports videos, and holding events, technology news website DoNews reported. The events will be held in China's major cities such as Beijing, Shanghai, Guangzhou, Xi'an, Chengdu, Wuhan and Shenyang and include games such as League of Legends and mobile game King of Glory.
The number of China's eSports players is expected to reach 300 million in the next few years, media reports suggest. The overall size of the rapidly-growing industry hit nearly USD12 billion last year, reports said.