(Yicai) May 22 -- Chinese companies are very willing to deploy artificial intelligence-generated content, but they should strengthen the application of AI technology in operations and management, according to executives of management consulting giant Accenture's China arm. 

Chinese companies are just as fast as North American peers in applying AIGC, but they mainly spend on sales and product development while having insufficient investment and slower response in business operations, Yi Juan, managing director of Accenture China, told Yicai yesterday. This leads to weak technical foundations, Yi added.

According to Accenture's survey of 2,800 companies, including 225 Chinese, with annual revenue of more than USD1 billion, about 86 of Chinese executives will increase investment in AIGC this year, while 73 percent of local firms will invest in digital core fields such as cloud, data, AI, and security. Only 17 percent of such executives are "fairly confident" in their data strategies and core digital capabilities to make better use of AIGC.

Regarding investments in AIGC, Chinese firms pour more money into the application itself instead of in the transformation of the entire organization along with innovation, noted Zhang Xun, managing director of strategy and consulting of Accenture China. They should consider technological change and pay more attention to management, he added.

"The top leadership or senior management of companies must first become supporters of AIGC," Zhang said. Managers must develop AI learning roadmaps, reshape the workflow, and reassign work content and responsibilities, he pointed out.

According to the survey, 87 percent of executives believe AIGC will thoroughly change their industry over the next five years. By deploying AIGC, companies can generate USD10.3 trillion of additional value by 2038.

Editor: Martin Kadiev