(Yicai Global) Sept. 25 -- Shenzhen Suishou Technology Co., which provides personal finance apps, is nearing completion of its C-round financing worth USD200 million, Iyiou quoted insiders as saying on Sept. 25.

Suishou Technology is a leading provider of personal finance services in China. It has several well-known financial management apps, including the Suishouji series. These products garner more foot traffic than any similar services in China, and have over 260 million users, more than double the total number of people using the next-most popular 10 products. It has a market share of around 70 percent.

The firm earlier said that it plans to list in 2019.

Since 2015, Suishou has integrated five personal financial services: finance, loans, cards, insurance and securities, focusing on financial transactions. In 2016, its financial business grew five-fold as it brought in annual operative revenue of more than CNY400 million (USD61.5 million) to mark its first profitable year.

With the acceleration of China's financial reform and the rapid development of financial technology, complexity in the country's personal financial environment will continue to grow for a long time to come. Financial demand from individuals is becoming more centralized and is amplified by the growth of personal assets. Personal financial management will play an important role in the future financial services chain, which may be the main reason why financial management apps frequently get support from venture capital.